I need to tell you something that still feels a bit surreal to say out loud...
I'm officially an author.
After three years of late nights, multiple rewrites, and more coffee than I care to admit, Video Authority: The Science of Converting Viewers Into Clients is finally live on Amazon. Culminating everything I’ve learned over the past 16+ years about using video to build authority, attract ideal clients, and scale businesses.
What's inside in Today's Email:
The real reason I finally wrote this book (it's not what you'd expect)
What makes Video Authority different from every other marketing book
The exact moment I knew this had to exist
Let me explain...
The Question I Couldn't Ignore
For the past few years, I've been running into the same situation over and over again.
Someone would use one of my softwares like ThumbnailCreator.com, attend one of my webinars, watch a YouTube video, or read this newsletter - and they'd reach out asking:
"This is great, but where's the full system? Where can I get everything in one place instead of piecing it together?"
And every time, I'd point them to different courses, various videos, scattered resources...
Until one day I realized - that answer wasn't good enough.
If I truly believe video marketing is the most powerful tool for building authority and scaling a business (and I do), then I owed it to this community to create something comprehensive.
Something you could pick up, read cover-to-cover, and walk away with a complete roadmap.
So I started writing.
I’ve scaled my YouTube Channels to 600k+ Subscribers (AppFind) and 85k+ Subscribers (Aleric Heck) respectively & I’ve generated millions of dollars in ad revenue as well as tens of millions in client revenue generated from YouTube & YouTube Ads.
This isn't one of those books where Chapter 1 is great and the rest is filler.
Every chapter builds on the last because I structured it the exact way I'd teach someone if they hired me privately:
Part 1: Becoming the Authentic Video Authority
The mindset and positioning work that separates you from every other person creating content in your space. This is about owning your expertise - even if you don't feel "ready" yet.
Part 2: The Video Conversion Science
Why certain videos generate millions while others with better production quality fall flat. I break down the psychology, the framework, and the specific elements that turn viewers into buyers.
Part 3: Building Your Video Ecosystem
The system piece everyone misses. How to create a sustainable video marketing engine that attracts, nurtures, and converts - without burning yourself out posting random content.
Everything in this book comes from 16+ years of hands-on experience and over $300 million in client results.
No theory. No fluff. Just the frameworks that actually work.
I wrote Video Authority specifically for coaches, consultants, course creators, and service-based business owners who know they should be using video but feel stuck.
Maybe you've tried before and it didn't work.
Maybe you're camera-shy and keep putting it off.
Maybe you're posting videos but not seeing the ROI you expected.
This book meets you wherever you are - and shows you the path forward.
To Your Success,
Aleric Heck | Founder & CEO of AdOutreach
P.S. - Over the next week, I'll be sharing some of my favorite concepts from the book that have had the biggest impact on my clients' results. Stay tuned - these insights alone are worth the price of admission.