Archive

Dive into a collection of past posts and rediscover timeless content.

GPT-5.6 is Here - But ChatGPT Work is The Real Story

Jul 12, 2026

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9 min read

GPT-5.6 is Here - But ChatGPT Work is The Real Story

OpenAI's ChatGPT Work turns your files and apps into finished deliverables - here's the play

Aleric Heck

Grok 4.5 Is In Your Tools Now - Here's The Vetting Checklist

Jul 11, 2026

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9 min read

Grok 4.5 Is In Your Tools Now - Here's The Vetting Checklist

Grok 4.5 is spreading into Notion, Office, and more - here's how to vet any model for brand use

Aleric Heck

Your AI Now Works While Your Laptop is Closed

Jul 10, 2026

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10 min read

Your AI Now Works While Your Laptop is Closed

Claude Cowork goes cross-device - and the usage data reveals where AI actually helps marketers

Aleric Heck

Your Team Has The AI. Do They Know How To Use It?

Jul 9, 2026

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10 min read

Your Team Has The AI. Do They Know How To Use It?

HubSpot's new ChatGPT-at-Work guide targets the real gap - skills, not tools

Aleric Heck

Microsoft Just Revealed What's Next For AI

Jul 8, 2026

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9 min read

Microsoft Just Revealed What's Next For AI

Microsoft's new bet confirms it - owning AI tools was never the hard part

Aleric Heck

Google makes ad visuals nearly free - here's the Real Play

Jul 7, 2026

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10 min read

Google makes ad visuals nearly free - here's the Real Play

When generating creative is basically free, the winning skill shifts from making to choosing!

Aleric Heck

A $16 Coding Tool just Exposed a Risk in your Whole AI Stack

Jul 6, 2026

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9 min read

A $16 Coding Tool just Exposed a Risk in your Whole AI Stack

ZCode's launch signals a fracturing, price-crashing AI market - here's the marketer's playbook

Aleric Heck

AI video Grew up - here's the 2026 Tool that wins for ads

Jul 5, 2026

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9 min read

AI video Grew up - here's the 2026 Tool that wins for ads

AI video hit production quality for ads in 2026 - here's how marketers should actually use it

Aleric Heck

Everyone's generating content. Almost no one's governing it.

Jul 4, 2026

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8 min read

Everyone's generating content. Almost no one's governing it.

Teams pour budget into AI content while governance sits at 3% - here's how to rebalance

Aleric Heck

Meta's Building a Cloud Business - Here's the Marketer's Angle

Jul 3, 2026

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9 min read

Meta's Building a Cloud Business - Here's the Marketer's Angle

Meta's move into selling AI compute deepens a concentration risk marketers should watch

Aleric Heck

Archive

Dive into a collection of past posts and rediscover timeless content.

GPT-5.6 is Here - But ChatGPT Work is The Real Story

Grok 4.5 Is In Your Tools Now - Here's The Vetting Checklist

Your AI Now Works While Your Laptop is Closed

Your Team Has The AI. Do They Know How To Use It?

Microsoft Just Revealed What's Next For AI

Google makes ad visuals nearly free - here's the Real Play

A $16 Coding Tool just Exposed a Risk in your Whole AI Stack

AI video Grew up - here's the 2026 Tool that wins for ads

Everyone's generating content. Almost no one's governing it.

Meta's Building a Cloud Business - Here's the Marketer's Angle

The AI Marketing Newsletter