The AI marketing landscape just experienced a seismic shift, and I couldn't be more excited to break it down for you. Apple and Google made it official yesterday—Google's Gemini will power the next generation of Siri, fundamentally changing how over a billion iPhone users will discover, search, and shop in the months ahead.

But that's just the tip of the iceberg. We're also seeing Meta's Andromeda algorithm completely rewrite the rules of paid social, Microsoft and Adobe deepen their AI agent partnership, and Svedka announces the first primarily AI-generated Super Bowl ad in history.

📍 Quick Preview:

Let's dive in!

The announcement dropped yesterday and sent shockwaves through the industry: Apple is officially partnering with Google to power Apple Intelligence and a dramatically enhanced Siri using Google's Gemini models.

Here's what we know: This is a multi-year collaboration where Gemini will serve as the foundation for Apple Foundation Models. The enhanced Siri—expected to launch with iOS 26.4 in March or April—will feature better personal context understanding, on-screen awareness, and deeper app integration.

Why This Matters for Marketers:

With Gemini powering Siri, Apple's assistant is about to become a true AI answer engine. This will fundamentally change how hundreds of millions of iOS users find information, ask questions, and discover products.

Think about it: When someone asks Siri "What's the best project management tool for small teams?" or "Where should I eat dinner tonight?"—those answers will now be powered by one of the most sophisticated LLMs in existence. If your brand isn't optimized for AI-generated answers, you're about to become invisible to a massive portion of your potential customers.

The partnership also signals something bigger: the convergence of voice, search, and AI into unified answer engines. Traditional SEO alone won't cut it anymore.

💡 PRO INSIGHT

With nearly 800 million people using ChatGPT weekly and now Gemini powering Siri, optimizing for Answer Engine Optimization (AEO) isn't optional—it's survival. Start auditing how your brand appears in AI-generated responses across ChatGPT, Perplexity, Gemini, and soon, the new Siri.

Meta's new Andromeda retrieval algorithm represents the biggest shift in Facebook and Instagram advertising since the original Learning Phase. The key change? Creative is now your targeting strategy.

What's Different: Andromeda uses advanced AI to match your creative to user intent in real-time. Instead of you telling Meta who should see your ads, Meta's AI determines which ad creative is most relevant for each user based on visual and structural signals.

Why This Matters: Brands using Meta's Generative Ad Model (GAM) with creator partnerships are reporting 25-40% CPA reductions. But here's the catch—if your creative lacks diversity, Andromeda will punish your account with higher CPMs.

Action Item: Stop thinking "one winning ad." Start thinking "creative film festival." You need radically different angles, tones, and visual approaches—not just different hooks on the same video.

The partnership between Microsoft and Adobe continues to expand, with Adobe Marketing Agent now integrating directly with Microsoft 365 Copilot. Marketers can access Adobe Experience Cloud capabilities through natural language commands in Teams, PowerPoint, and Word.

What You Can Do: Refine audiences for targeting, discover actionable insights from Adobe Customer Journey Analytics, and drive cross-team collaboration—all without leaving your Microsoft apps.

Why This Matters: This signals the future of marketing automation: AI agents that work across platforms, handle complex multi-step tasks, and reduce manual campaign setup work by up to 70%.

Svedka will debut the first primarily AI-generated Super Bowl commercial during Super Bowl LX on February 8, 2026. The spot features a revived "Fembot" mascot—created with AI in collaboration with Silverside AI—after a 12-year hiatus.

Industry experts predict that more than 50% of Super Bowl spots this year will utilize generative AI in some capacity. The ad costs alone ($7-8 million for 30 seconds) are driving brands toward AI to reduce production costs while enabling impossible creative concepts.

The Bigger Picture: AI-generated advertising is going mainstream. The question isn't whether to use AI in your creative process—it's how to use it authentically without triggering the "AI slop" backlash.

Here's the countertrend worth watching: The proliferation of generic, low-quality AI-generated content is creating market polarization. Bold, human-intentional creative is cutting through the bland median.

The insight? Intentional content with clear purpose outperforms algorithmic optimization. We're seeing a shift from "short and snappy" back to long-form, structured content that demonstrates genuine expertise.

Action Item: Use AI as a creative partner, not a replacement. The brands winning right now are those using AI to amplify human creativity—not automate it away entirely.

With over 60% of searches now resulting in zero-click outcomes and nearly 800 million people using ChatGPT weekly for decision-making, optimizing for AI answer engines has become critical infrastructure.

The search landscape now requires optimization across ChatGPT, Perplexity, Gemini, Bing, Meta AI—and soon, the Gemini-powered Siri.

Key Shifts:

If you've ever stared at a blank brief wondering where to start, or spent hours trying to find the right strategic framework for a campaign, SelfStorm is about to become your new secret weapon.

What Makes It Special:

SelfStorm is a suite of AI-powered creative and strategy tools built specifically for marketers and strategists. Unlike generic AI tools, it's trained on hundreds of real-world examples, award-winning campaigns, and proven marketing frameworks—giving you outputs that actually understand how marketing works.

Key Features:

Why This Matters Right Now:

In the era of Meta's Andromeda algorithm demanding creative diversity and Answer Engine Optimization requiring structured, authoritative content, having a strategic foundation matters more than ever. SelfStorm helps you move from blank page to strategic clarity in minutes—not hours.

The platform also includes extensive libraries of creative techniques, strategy frameworks, naming techniques, and hooks that serve as ongoing education and inspiration resources.

The Bottom Line: This isn't AI that replaces strategic thinking—it's AI that kickstarts it. You still bring the judgment and refinement; SelfStorm handles the heavy lifting of framework generation, research compilation, and creative inspiration.

🔗 Explore SelfStorm

Supercharge Your Google & YouTube Ad Campaigns with AI-Powered Audience Targeting

If you've been following the latest in digital marketing, you know that precise audience targeting is the difference between wasted ad spend and explosive ROI. And you know we're obsessed with using AI to make the impossible, possible!

Now imagine having AI that analyzes millions of data points to build your perfect ad audiences in just 60 seconds – transforming your campaigns from guesswork to guaranteed performance.

Built by marketers who've managed millions in ad spend, KeywordSearch.com delivers the tools that actually move the needle:

1. One-Click AI Audience Builder
Simply describe your business or campaign goal, and watch as AI creates laser-targeted audiences based on proven data patterns.

2. Instant Google Ads Sync
No more manual audience setup. Sync your AI-generated audiences to Google & YouTube Ads with literally one click.

3. YouTube Ad Spy Database
Access 100,000+ competitor YouTube ads with full targeting insights – see exactly what's working in your industry.

4. Keyword Topic Auto-Expansion
Turn a single keyword into hundreds of related, high-performing variations using our AI expansion engine.

5. From Concept to Campaign in 2.6 Minutes
Our users average just 2.6 minutes from initial idea to fully synced ad audience. That's hours saved on every campaign.

6. Proven Results at Scale
Join 15,000+ marketers who've discovered 3.9 million keywords and transformed their ad performance.

TurboSite — AI-Powered Landing Page Builder Get a landing page online in under 2 minutes with no design experience needed. Powered by GPT-4, TurboSite creates professional landing pages with drag-and-drop editing, SEO tools, responsive design, and built-in analytics (via Plausible). Secure hosting on Vercel with data collection forms included. 🔗 Visit TurboSite

Chopcast — Done-for-You LinkedIn Personal Branding The "Lights, Camera, LinkedIn" service that 4x's your company's reach in just 1 hour per month. Ex-LinkedIn team members interview you to create algorithm-friendly personal brand clips. They handle everything—recording, editing, captions, and posting. Trusted by leaders at HubSpot, Thomson Reuters, and more. LinkedIn Top Voices have seen +138% engagement boosts. 🔗 Visit Chopcast

BrimInk — AI-Powered Learning Platform Tailors study plans to individual learning styles using spaced repetition and active recall. Features 24/7 AI mentorship, interactive elements, and personalized curriculum that adapts to your progress. Perfect for marketing teams looking to upskill on new AI tools and strategies. 🔗 Visit BrimInk

Squad AI — AI Product Management Platform Described as "the Cursor for product management," Squad uses AI agents to analyze customer feedback, surface insights, and build product roadmaps. Features opportunity-solution trees, automated PRD generation, and integrations with Linear and Cursor. Trusted by 5,000+ product teams including Paramount, O2, and Virgin Money. 🔗 Visit Squad AI

Compass AI — Financial Intelligence for CFOs AI-powered financial operating system that transforms scattered financial data into real-time clarity, forecasts, and actionable recommendations. Run scenario analysis in seconds ("What if revenue drops 15%?"), get AI-categorized transactions, and receive personalized alerts. Connects to QuickBooks, Xero, and more in under 5 minutes. Perfect for marketers who need to tie campaigns to financial outcomes. 🔗 Visit Compass AI

What if you woke up tomorrow with all your expenses covered for an entire year? No rent. No bills. What would you dream up? What would you build?

Our Dare to Dream challenge answers these questions. We believe in Creators, in Entrepreneurs, in the people who bet on their own ideas and their will to make them real.

That’s why we’re awarding $100,000 to one person who shows up as their authentic self and tells us how their dream can make a real difference in their communities.

We’ve got five runner-up prizes each worth $10,000, too. So get out your phone, hit record, and dream the dream only you can dream up.

Today is your day.

Sign Up

_{NO PURCHASE NECESSARY. VOID WHERE PROHIBITED. For full Official Rules, visit daretodream.stan.store/officialrules.}

Meta is rolling out new metrics that will make or break your ad performance. Here's how to use them:

Step 1: Monitor your Creative Similarity score. If it's high (meaning you lack visual diversity), Andromeda will raise your CPMs because it views your content as repetitive.

Step 2: Track Creative Fatigue scores, but until you fully understand them, treat rising CPMs as your primary red flag. If costs are climbing, your creative is likely stale.

Step 3: Use Top Creative Themes to identify which angles resonate—humor, nostalgia, social proof—and double down on what works while maintaining variety.

Step 4: Create true variation, not iteration. Different hooks on the same video isn't creative testing anymore. You need fundamentally different visual approaches, tones, and concepts.

Success Metric: Aim for CPMr (Cost per 1,000 Reach) under $20. A rising CPMr means you're paying to show the same ads to the same people. When it spikes, don't tweak bids—refresh creative.

Speaking of audience targeting in this new AI-driven landscape—the shift toward creative-first advertising doesn't mean targeting doesn't matter. It means you need smarter audience foundations.

KeywordSearch.com's AI Audience Builder solves the challenge of finding the right starting audiences so Andromeda and other algorithms can do their job effectively.

Here's what makes it valuable in 2026:

The reality of Meta's Andromeda era is that creative diversity matters more than ever—but you still need quality audience signals feeding the algorithm. KeywordSearch.com provides that foundation.

→ Start your free 5-day unlimited trial and create your first AI-powered audience in just 2.6 minutes

The overarching trend for Q1 2026 is clear: marketing success depends on treating AI as core infrastructure while maintaining human creativity, authenticity, and data strategy clarity.

The organizations winning right now are those doing three things simultaneously:

The transition from experimental AI to foundational AI is complete. The question isn't whether to adopt these tools—it's how quickly you can integrate them into your core workflows.

Until tomorrow,

Aleric & Greg KeywordSearch.com

P.S. Curious how AI can supercharge your ad targeting? Take KeywordSearch for a test drive with our unlimited 5-day free trial and see for yourself.

Discover what drives conversions for your competitors with Gethookd. Access 38M+ proven Facebook ads and use AI to create high-performing campaigns in minutes — not days.

Start your free trial