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- AI Licensing: The $18.4M Revenue Stream You're Missing
AI Licensing: The $18.4M Revenue Stream You're Missing
Curiosity Stream hits 46% growth with AI licensing while Semrush reveals brands are invisible in ChatGPT
I've been particularly excited about the massive shift we're seeing with agentic AI - these autonomous systems are no longer just buzzwords, they're actively transforming how we run campaigns and manage customer relationships.
What really caught my attention today is how content companies are finding entirely new revenue streams through AI licensing (hello, Curiosity Stream's 46% revenue growth!), and the fact that brand reputation now matters more than traditional SEO for AI visibility. These aren't just incremental changes - they're fundamental shifts in how marketing works.
๐ Quick Preview:
Curiosity Stream transforms its business model with AI licensing becoming 50% of revenue
Google's Nano Banana Pro launches with enhanced visual generation for marketers
Agentic AI moves from pilot to production with IAB's new RTB Framework
Semrush One tracks brand visibility across ChatGPT, Gemini, and Perplexity - not just Google
๐ Today's Top AI Marketing Story
Content Companies Strike Gold: Curiosity Stream's AI Licensing Revenue Hits 50%
Here's a development that has me rethinking everything about content monetization. Curiosity Stream just reported that nearly half of its Q3 2025 revenue came from AI licensing - not subscriptions, not ads, but licensing their content library to train AI models.
The numbers are staggering: $18.4 million in Q3 revenue (46% year-over-year growth), with AI licensing revenue already exceeding their total subscription revenue for all of 2024. They're partnering with eight major AI developers and negotiating with more.
Why This Matters: This represents a seismic shift in how content companies can generate revenue. If you own 100% of your content IP, you're sitting on a potential goldmine. Curiosity Stream is essentially becoming a broker between content owners and AI developers, sharing 50% of AI revenue with third-party content holders.
โก Quick Action Tip: Start auditing your owned content library. Original videos, podcasts, written content - anything you have full rights to could become a new revenue stream as more AI companies seek quality training data.
๐ AI Marketing Quick Hits
Google Launches Nano Banana Pro - Your New Visual Content Powerhouse
Google's latest image generation model handles everything from infographics to product shots with stunning accuracy. The game-changer? Multilingual prompt support means you can create localized visuals for global campaigns without reworking briefs. Already integrated into Google Ads and AI Studio. Why This Matters: Stop outsourcing visual content creation for international campaigns. Action Item: Test Nano Banana Pro for your next product launch visuals - especially if you're targeting multiple markets.
Semrush One: Track Your Brand Across AI Channels
Forget just tracking Google rankings. Semrush One now monitors how your brand appears in ChatGPT, Gemini, Perplexity, and other AI-generated answers. Early users report tripling their AI visibility (from 13% to 32% share of voice) in just one month. Why This Matters: Your customers are using AI for research. If you're not visible there, you're missing opportunities. Action Item: Run an AI visibility audit this week - you might be shocked at where your brand isn't showing up.
IAB's Agentic RTB Framework Slashes Bid Times by 80%
The Interactive Advertising Bureau just released specifications for deploying AI agents in programmatic advertising. Major players like Netflix, Paramount, and The Trade Desk are already on board. Why This Matters: Faster bidding means more opportunities for real-time optimization and better ad performance. Action Item: If you're running programmatic campaigns, ask your platform about Agentic RTB support - early adopters will have a massive advantage.
Core AI Launches Digital Marketing Division
Core AI Holdings (Nasdaq: CHAI) is expanding beyond gaming into AI-driven digital marketing with their new Core Digital subsidiary. They're combining machine learning with media analytics to create an ecosystem for AI-driven advertising and audience engagement, targeting Q1 2026 launch. Why This Matters: More major players entering the AI marketing space means faster innovation and better tools for all of us. Action Item: Keep an eye on Core Digital's developments - their gaming AI expertise could bring fresh perspectives to marketing automation.
๐ Featured AI Tool Spotlight
Dialpad's Agentic AI Platform - Autonomous Customer Engagement
I'm particularly intrigued by Dialpad's new platform that deploys autonomous AI agents for voice and text interactions. These aren't just chatbots - they're handling complex tasks like scheduling, order lookups, lead qualification, and account management.
What You Can Do With It:
Deploy AI agents that handle entire customer conversations autonomously
Seamlessly escalate to humans with full context when needed
Integrate with 10+ platforms for unified customer data
Support both voice and chat interactions
Early adopters in healthcare, retail, and real estate are reporting dramatically faster resolution times and lower support costs. The platform is currently in early access (Phase 1) with general release planned for January 2026.
Notable Capability: The agents maintain conversation context even when escalating to humans, eliminating the frustrating "let me transfer you" experience.
Pricing: Contact Dialpad for early access pricing
Official Website: dialpad.com
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๐ ๏ธ More AI Tools Worth Exploring
Phrasly AI - Marketing Copy Humanization
Transform AI-generated content into natural, human-like language with their AI Humanizer (Easy, Medium, and Aggressive modes). Perfect for rewriting product descriptions and blog posts while maintaining SEO optimization.
99.8% accuracy AI detection capabilities
Real-time citation generation
Strategic keyword integration
Official Website: phrasly.ai
Vo3AI - AI Video Generation Powered by Veo3
Transform text or images into cinematic 1080p videos with Google's Veo3 model. Perfect for marketers creating promotional content, product demos, and social media videos.
5-10 second high-quality video generation
Text-to-video and image-to-video capabilities
Multiple styles: realistic, anime, cyberpunk
Official Website: vo3ai.io
AiOpti - Privacy-First Attribution
Revolutionary attribution solution that identifies anonymous website visitors without cookies. Uses real-time location data and privacy-compliant credit card attribution to prove what drives revenue.
OptiReveal uncovers high-value segments
Super AIdentity Graph resolves visitors
No cookie dependency
Official Website: aiopti.com
Seedance AI - ByteDance's Cinematic Video Creator
ByteDance's cutting-edge AI generates stunning 1080p videos up to 10 seconds long from text or images. With 41.4-second generation speed and multi-shot storytelling, it outperforms competitors like Sora and Veo 3.
Cinematic quality with fluid motion
Multi-shot narrative capabilities
Wide range of styles from photorealistic to artistic
Official Website: seedance.ai
Tidio Copilot - AI Assistant for Customer Support
Free Chrome extension that boosts support productivity by 30%. Analyzes conversations across Zendesk, Intercom, and Gmail to generate accurate, on-brand responses using Anthropic's Claude AI.
Real-time response suggestions
GDPR/CCPA compliant with enterprise-grade security
No platform migration required
Official Website: copilot.tidio.com
Create scroll-stopping video hooks that capture attention in the first 3 seconds. Perfect for TikTok, Instagram Reels, and YouTube Shorts creators looking to boost engagement.
Multiple hook variations for A/B testing
Platform-specific optimization
Tone and style customization
Official Website: hookheroai.org
Find customers on Roku this holiday season
Now through the end of the year is prime streaming time on Roku, with viewers spending 3.5 hours each day streaming content and shopping online. Roku Ads Manager simplifies campaign setup, lets you segment audiences, and provides real-time reporting. And, you can test creative variants and run shoppable ads to drive purchases directly on-screen.
Bonus: weโre gifting you $5K in ad credits when you spend your first $5K on Roku Ads Manager. Just sign up and use code GET5K. Terms apply.
๐ก Pro Tip of the Day
Master the Shift to AI Visibility Optimization
Here's something that's fundamentally changing: Brand reputation now outweighs traditional SEO for AI visibility. I discovered this firsthand when analyzing client campaigns - the brands getting cited in AI responses weren't necessarily ranking #1 in Google.
Implementation Steps:
Build Authority Beyond Your Website
Get mentioned in industry publications
Participate in relevant podcasts
Create quotable, authoritative content
Optimize for AI Citation Patterns
Use clear, factual statements in your content
Structure information with clear headers
Include definitive answers to common questions
Monitor Your AI Presence
Use tools like Semrush One to track AI visibility
Test your brand in ChatGPT, Claude, and Perplexity
Document where you appear (and where you don't)
Success Metric: Track your "AI Share of Voice" - the percentage of AI-generated responses that mention your brand for relevant queries. Aim to increase this by 10% monthly.
โก KeywordSearch.com Feature Spotlight
Speaking of AI visibility and better targeting, this ties perfectly into what we've built at KeywordSearch.com. While everyone's talking about agentic AI and automated workflows, the foundation of any successful campaign is still reaching the right audience.
Our AI Audience Builder takes the complexity out of audience creation. Instead of spending hours researching keywords and building audience segments manually, you can:
Generate laser-focused audience lists in 2.6 minutes
Sync directly to Google & YouTube Ads with one click
Access insights from 100,000+ competitor campaigns
Build audiences that actually convert
The best part? You can test it completely free for 5 days with unlimited access. No credit card required.
Ready to revolutionize your ad targeting? While your competitors are still building audiences manually, you could be launching campaigns in minutes. Start your free 5-day trial here โ
That's all for today's AI marketing insights! The pace of change is accelerating, but remember - you don't need to adopt every new tool. Focus on the ones that solve your specific challenges.
Keep experimenting, keep learning, and most importantly, keep putting these insights into action.
Until next time,
Aleric & Greg
KeywordSearch.com
P.S. Ready for better ad targeting results? Put our AI to work with an unlimited 5-day free trial of KeywordSearch and see the difference yourself.
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