AI Licensing: The $18.4M Revenue Stream You're Missing

Curiosity Stream hits 46% growth with AI licensing while Semrush reveals brands are invisible in ChatGPT

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I've been particularly excited about the massive shift we're seeing with agentic AI - these autonomous systems are no longer just buzzwords, they're actively transforming how we run campaigns and manage customer relationships.

What really caught my attention today is how content companies are finding entirely new revenue streams through AI licensing (hello, Curiosity Stream's 46% revenue growth!), and the fact that brand reputation now matters more than traditional SEO for AI visibility. These aren't just incremental changes - they're fundamental shifts in how marketing works.

๐Ÿ“ Quick Preview:

  • Curiosity Stream transforms its business model with AI licensing becoming 50% of revenue

  • Google's Nano Banana Pro launches with enhanced visual generation for marketers

  • Agentic AI moves from pilot to production with IAB's new RTB Framework

  • Semrush One tracks brand visibility across ChatGPT, Gemini, and Perplexity - not just Google

๐Ÿ“ˆ Today's Top AI Marketing Story

Content Companies Strike Gold: Curiosity Stream's AI Licensing Revenue Hits 50%

Here's a development that has me rethinking everything about content monetization. Curiosity Stream just reported that nearly half of its Q3 2025 revenue came from AI licensing - not subscriptions, not ads, but licensing their content library to train AI models.

The numbers are staggering: $18.4 million in Q3 revenue (46% year-over-year growth), with AI licensing revenue already exceeding their total subscription revenue for all of 2024. They're partnering with eight major AI developers and negotiating with more.

Why This Matters: This represents a seismic shift in how content companies can generate revenue. If you own 100% of your content IP, you're sitting on a potential goldmine. Curiosity Stream is essentially becoming a broker between content owners and AI developers, sharing 50% of AI revenue with third-party content holders.

โšก Quick Action Tip: Start auditing your owned content library. Original videos, podcasts, written content - anything you have full rights to could become a new revenue stream as more AI companies seek quality training data.

๐Ÿš€ AI Marketing Quick Hits

Google Launches Nano Banana Pro - Your New Visual Content Powerhouse

Google's latest image generation model handles everything from infographics to product shots with stunning accuracy. The game-changer? Multilingual prompt support means you can create localized visuals for global campaigns without reworking briefs. Already integrated into Google Ads and AI Studio. Why This Matters: Stop outsourcing visual content creation for international campaigns. Action Item: Test Nano Banana Pro for your next product launch visuals - especially if you're targeting multiple markets.

Semrush One: Track Your Brand Across AI Channels

Forget just tracking Google rankings. Semrush One now monitors how your brand appears in ChatGPT, Gemini, Perplexity, and other AI-generated answers. Early users report tripling their AI visibility (from 13% to 32% share of voice) in just one month. Why This Matters: Your customers are using AI for research. If you're not visible there, you're missing opportunities. Action Item: Run an AI visibility audit this week - you might be shocked at where your brand isn't showing up.

IAB's Agentic RTB Framework Slashes Bid Times by 80%

The Interactive Advertising Bureau just released specifications for deploying AI agents in programmatic advertising. Major players like Netflix, Paramount, and The Trade Desk are already on board. Why This Matters: Faster bidding means more opportunities for real-time optimization and better ad performance. Action Item: If you're running programmatic campaigns, ask your platform about Agentic RTB support - early adopters will have a massive advantage.

Core AI Launches Digital Marketing Division

Core AI Holdings (Nasdaq: CHAI) is expanding beyond gaming into AI-driven digital marketing with their new Core Digital subsidiary. They're combining machine learning with media analytics to create an ecosystem for AI-driven advertising and audience engagement, targeting Q1 2026 launch. Why This Matters: More major players entering the AI marketing space means faster innovation and better tools for all of us. Action Item: Keep an eye on Core Digital's developments - their gaming AI expertise could bring fresh perspectives to marketing automation.

Dialpad's Agentic AI Platform - Autonomous Customer Engagement

I'm particularly intrigued by Dialpad's new platform that deploys autonomous AI agents for voice and text interactions. These aren't just chatbots - they're handling complex tasks like scheduling, order lookups, lead qualification, and account management.

What You Can Do With It:

  • Deploy AI agents that handle entire customer conversations autonomously

  • Seamlessly escalate to humans with full context when needed

  • Integrate with 10+ platforms for unified customer data

  • Support both voice and chat interactions

Early adopters in healthcare, retail, and real estate are reporting dramatically faster resolution times and lower support costs. The platform is currently in early access (Phase 1) with general release planned for January 2026.

Notable Capability: The agents maintain conversation context even when escalating to humans, eliminating the frustrating "let me transfer you" experience.

Pricing: Contact Dialpad for early access pricing

Official Website: dialpad.com

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๐Ÿ› ๏ธ More AI Tools Worth Exploring

Phrasly AI - Marketing Copy Humanization

Transform AI-generated content into natural, human-like language with their AI Humanizer (Easy, Medium, and Aggressive modes). Perfect for rewriting product descriptions and blog posts while maintaining SEO optimization.

  • 99.8% accuracy AI detection capabilities

  • Real-time citation generation

  • Strategic keyword integration

  • Official Website: phrasly.ai

Vo3AI - AI Video Generation Powered by Veo3

Transform text or images into cinematic 1080p videos with Google's Veo3 model. Perfect for marketers creating promotional content, product demos, and social media videos.

  • 5-10 second high-quality video generation

  • Text-to-video and image-to-video capabilities

  • Multiple styles: realistic, anime, cyberpunk

  • Official Website: vo3ai.io

AiOpti - Privacy-First Attribution

Revolutionary attribution solution that identifies anonymous website visitors without cookies. Uses real-time location data and privacy-compliant credit card attribution to prove what drives revenue.

  • OptiReveal uncovers high-value segments

  • Super AIdentity Graph resolves visitors

  • No cookie dependency

  • Official Website: aiopti.com

Seedance AI - ByteDance's Cinematic Video Creator

ByteDance's cutting-edge AI generates stunning 1080p videos up to 10 seconds long from text or images. With 41.4-second generation speed and multi-shot storytelling, it outperforms competitors like Sora and Veo 3.

  • Cinematic quality with fluid motion

  • Multi-shot narrative capabilities

  • Wide range of styles from photorealistic to artistic

  • Official Website: seedance.ai

Tidio Copilot - AI Assistant for Customer Support

Free Chrome extension that boosts support productivity by 30%. Analyzes conversations across Zendesk, Intercom, and Gmail to generate accurate, on-brand responses using Anthropic's Claude AI.

  • Real-time response suggestions

  • GDPR/CCPA compliant with enterprise-grade security

  • No platform migration required

  • Official Website: copilot.tidio.com

Hero Hook AI - Viral Hook Generator

Create scroll-stopping video hooks that capture attention in the first 3 seconds. Perfect for TikTok, Instagram Reels, and YouTube Shorts creators looking to boost engagement.

  • Multiple hook variations for A/B testing

  • Platform-specific optimization

  • Tone and style customization

  • Official Website: hookheroai.org

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๐Ÿ’ก Pro Tip of the Day

Master the Shift to AI Visibility Optimization

Here's something that's fundamentally changing: Brand reputation now outweighs traditional SEO for AI visibility. I discovered this firsthand when analyzing client campaigns - the brands getting cited in AI responses weren't necessarily ranking #1 in Google.

Implementation Steps:

  1. Build Authority Beyond Your Website

    • Get mentioned in industry publications

    • Participate in relevant podcasts

    • Create quotable, authoritative content

  2. Optimize for AI Citation Patterns

    • Use clear, factual statements in your content

    • Structure information with clear headers

    • Include definitive answers to common questions

  3. Monitor Your AI Presence

    • Use tools like Semrush One to track AI visibility

    • Test your brand in ChatGPT, Claude, and Perplexity

    • Document where you appear (and where you don't)

Success Metric: Track your "AI Share of Voice" - the percentage of AI-generated responses that mention your brand for relevant queries. Aim to increase this by 10% monthly.

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That's all for today's AI marketing insights! The pace of change is accelerating, but remember - you don't need to adopt every new tool. Focus on the ones that solve your specific challenges.

Keep experimenting, keep learning, and most importantly, keep putting these insights into action.

Until next time,

Aleric & Greg
KeywordSearch.com 

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