In partnership with

Welcome to today's AI Marketing Newsletter!

The AI marketing world just experienced its biggest shake-up in history. NVIDIA's stunning $100 billion investment in OpenAI isn't just another tech deal – it's about to fundamentally transform how we approach marketing automation, content creation, and customer engagement. I'm particularly excited about what this means for the marketing tools we'll have access to by 2026.

But that's just the beginning. Today we're also diving into TikTok's controversial new AI mandate that's got advertisers split down the middle, plus I'll share some fascinating new agentic AI tools that are changing how we think about campaign management.

📍 Quick Preview:

• Why NVIDIA's $100B bet signals a marketing infrastructure revolution

• TikTok's mandatory AI tool: Game-changer or creative killer?

• 5 new agentic AI tools that can run campaigns independently

• The trust crisis that's undermining AI personalization efforts

Let's dive into what caught my attention this week...

📈 Today's Top AI Marketing Story

Historic NVIDIA-OpenAI Partnership Reshapes Everything

This morning's announcement stopped me in my tracks: NVIDIA is investing $100 billion in OpenAI to deploy at least 10 gigawatts of AI data centers. CEO Jensen Huang called it "the largest AI infrastructure project in history," and frankly, the implications for us marketers are staggering.

Here's what this means for your business: OpenAI's ChatGPT platform already serves over 700 million weekly users, but this infrastructure expansion will dramatically boost its capabilities for marketing automation, content creation, and customer engagement starting in late 2026.

🎯 Why This Matters: The partnership positions both companies to dominate AI-powered marketing tools. We're looking at the backbone that will support next-generation personalization engines, real-time content optimization, and campaign management systems we can barely imagine today.

⚡ Quick Action Tip: Start preparing now by identifying which parts of your marketing workflow could benefit from more sophisticated AI automation. The tools coming online in 2026 will be exponentially more powerful than what we have today.

🚀 AI Marketing Quick Hits

TikTok's AI Mandate Sparks Industry Debate

What's Happening: TikTok Shop made its GMV Max AI tool mandatory for all advertisers starting September 1st. This AI completely handles targeting, creative optimization, and budget allocation – you just set products, budgets, and ROI goals.

Why This Matters: This represents a seismic shift toward algorithmic control in social commerce. TikTok is literally betting that AI can outperform human marketers consistently.

The Split: Small businesses are embracing the efficiency, while larger brands worry about losing creative control. TikTok is confident enough to offer ad credits if campaigns fall below 90% of target ROI.

✅ Action Item: If you're running TikTok Shop ads, test the mandatory tool extensively and document what works (and what doesn't) for your specific niche.

Consumer Trust Crisis Emerges

The Paradox: 92% of marketers now use AI-driven personalization, yet 40% of consumers feel brands don't understand them as people – up from just 25% last year.

Trust Numbers: 63% of consumers globally don't trust AI with their data (up from 44% in 2024). In the UK, that number jumps to 76%.

What I'm Seeing: Despite heavy AI investments, we're creating a "personalization gap" where more AI actually leads to feeling less understood.

✅ Action Item: Focus on transparency in your AI usage and always offer human alternatives for sensitive customer interactions.

Agentic AI Revolution Begins

September 2025 is the month agentic AI went mainstream. These aren't just tools that help – they're AI systems that operate independently and handle complex, multi-step marketing tasks.

Key Launches This Month:

• Amazon's new agentic AI creative tool in Creative Studio

• Adobe's general availability AI Agents for workflow automation

• Multiple platforms deploying autonomous customer service agents

Why I'm Excited: We're moving from AI-assisted marketing to AI-managed marketing. The efficiency gains could be unprecedented.

🔍 Featured AI Tool Spotlight

Amazon's Agentic AI Creative Tool

Amazon just launched something that has me genuinely excited – an agentic AI creative tool within their Creative Studio that launched September 17th. This isn't just another content generator; it's a full creative partner.

What It Does: The tool conducts its own product research, brainstorms campaign ideas, and produces professional-quality video and display ads. It's like having a creative agency that works 24/7 and never needs coffee breaks.

What You Can Do With It:

• Generate complete ad campaigns from just a product description

• Create multiple creative variations for A/B testing

• Adapt existing creative for different audiences automatically

• Scale winning creative concepts across product lines

Why This Stands Out: Unlike tools that require detailed prompts, this AI agent takes initiative. You give it a goal, and it figures out how to achieve it through research, ideation, and execution.

Getting Started: Access through Amazon's Creative Studio if you're already advertising on Amazon. The tool is free for current Amazon advertisers.

Explore Amazon's Creative Studio →

The AI Ad Audience Builder KeywordSearch.com

Supercharge Your Google & YouTube Ad Campaigns with AI-Powered Audience Targeting

If you've been following the latest in digital marketing, you know that precise audience targeting is the difference between wasted ad spend and explosive ROI. And you know we're obsessed with using AI to make the impossible, possible!

Now imagine having AI that analyzes millions of data points to build your perfect ad audiences in just 60 seconds – transforming your campaigns from guesswork to guaranteed performance.

Introducing KeywordSearch - AI-Powered Audience Building for Google & YouTube Ads

Key Features of KeywordSearch

Built by marketers who've managed millions in ad spend, KeywordSearch.com delivers the tools that actually move the needle:

1. One-Click AI Audience Builder
Simply describe your business or campaign goal, and watch as AI creates laser-targeted audiences based on proven data patterns.

2. Instant Google Ads Sync
No more manual audience setup. Sync your AI-generated audiences to Google & YouTube Ads with literally one click.

3. YouTube Ad Spy Database
Access 100,000+ competitor YouTube ads with full targeting insights – see exactly what's working in your industry.

4. Keyword Topic Auto-Expansion
Turn a single keyword into hundreds of related, high-performing variations using our AI expansion engine.

5. From Concept to Campaign in 2.6 Minutes
Our users average just 2.6 minutes from initial idea to fully synced ad audience. That's hours saved on every campaign.

6. Proven Results at Scale
Join 15,000+ marketers who've discovered 3.9 million keywords and transformed their ad performance.

🛠️ More AI Tools Worth Exploring

Content Creation & Brand Intelligence

Brandjet AI - Sentiment and Perception Analysis

• Real-time brand sentiment monitoring across platforms

• AI-powered reputation analysis and alerts

• Competitor perception benchmarking

• Visit Brandjet AI →

Box Shield Pro - Content Protection Platform

• Next-generation AI content security

• Automated compliance monitoring

• Advanced threat detection for marketing assets

• Learn More →

Campaign Management & Analytics

ContextGPT by Cognitiv - Advanced Audience Targeting

• Revolutionary approach to audience discovery

• Context-driven targeting beyond demographics

• Real-time audience optimization

• Explore ContextGPT →

Cordial Foundry - Marketing Automation Evolution

• AI agents now in full delivery mode

• Cross-platform integration capabilities

• Autonomous campaign management

• Check Out Cordial →

Website & Creative Development

GoDaddy Airo Site Designer - Conversational Web Building

• Build WordPress sites through chat interface

• AI-powered design recommendations

• No coding knowledge required

• Try Airo Designer →

💡 PRO INSIGHT

The shift to agentic AI means we need to think like creative directors rather than operators. Focus on setting clear goals and quality standards, then let the AI handle execution. Your role becomes strategic oversight rather than tactical implementation.

The AI Marketing Newsletter is Sponsored by:

It’s go-time for holiday campaigns

Roku Ads Manager makes it easy to extend your Q4 campaign to performance CTV.

You can:

• Easily launch self-serve CTV ads

• Repurpose your social content for TV

• Drive purchases directly on-screen with shoppable ads

• A/B test to discover your most effective offers

The holidays only come once a year. Get started now with a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.

Get started today.

💡 Pro Tip of the Day

Master the "AI Trust Triangle" Strategy

With consumer trust in AI at all-time lows, here's a three-part approach I'm using to maintain authentic connections while leveraging AI efficiency:

Step 1: Transparency Layer Always indicate when AI helps create content, but frame it positively: "Created with AI assistance to ensure accuracy and speed"

Step 2: Human Touch Points Ensure every customer journey has clear human intervention points, especially for complex decisions or complaints

Step 3: Value Demonstration Show customers exactly how AI benefits them: "AI helped us find this deal 10x faster" or "AI spotted this trend that saves you time"

Success Metric: Track trust indicators like email engagement rates, customer service satisfaction, and repeat purchase behavior before and after implementing AI transparency.

▶️ Try This Now: Audit your current AI usage and add transparency layers to your three highest-impact customer touchpoints.

💡 MARKETING BREAKTHROUGH

Struggling with audience targeting? You're not alone. The average marketer spends 5+ hours per week on audience research.

Here's a better way: KeywordSearch.com's AI Audience Builder

• AI-powered audience creation in seconds

• One-click sync to Google & YouTube Ads

• Pre-built targeting templates for every niche

→ Try It Free for 5 Days → Watch Success Story

⚡ Looking Ahead: What This Means for You

The developments we're seeing in September 2025 represent three critical shifts:

Infrastructure Expansion: The NVIDIA-OpenAI partnership will dramatically increase AI processing capacity for marketing applications starting in 2026. Start planning now for more sophisticated automation.

Mandatory Evolution: Platforms are moving from optional to required AI tools. The TikTok mandate is just the beginning – expect other platforms to follow suit.

Autonomous Operations: Agentic AI is moving us toward systems that don't just assist but actually manage entire marketing functions independently.

🎯 KEY TAKEAWAY

The question isn't whether AI will transform marketing – it's whether you'll be ready when the most powerful tools go live in 2026. Start experimenting with current AI tools now to build the expertise you'll need.

Ready to put these AI insights into action? KeywordSearch.com helps you harness AI for smarter audience targeting right now. Our AI Audience Builder generates laser-focused targeting lists in seconds and syncs them directly to your Google and YouTube ad campaigns.

Join thousands of marketers who've already transformed their targeting with AI:

Start Your 5-Day Unlimited Free Trial →

Aleric & Greg
KeywordSearch.com 

P.S. Don't let manual audience research hold you back while the industry rapidly evolves. Start your unlimited 5-day free trial of KeywordSearch today and join the AI marketing revolution that's already transforming how smart marketers target their ads.

This AI Marketing Newsletter is Also Sponsored by:

Become an email marketing GURU.

Join us for the world’s largest FREE & VIRTUAL email marketing conference.

Two full days of email marketing tips & trends, famous keynote speakers (Nicole Kidman!), DJ’s, dance contests & networking opportunities.

Here are the details:

100% Free
25,000+ Marketers
November 6th & 7th

Don’t miss out! Spots are LIMITED!

I want in!