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- Later Study: 87% of Creators Say AI Improved Content
Later Study: 87% of Creators Say AI Improved Content
Aleric Heck
November 21, 2025
In partnership with
The AI marketing landscape has seen some fascinating developments today, and I'm excited to share what's caught our attention. From groundbreaking research showing that 87% of creators report AI has improved their content quality to Google's game-changing Gemini 3 integration, we're witnessing a fundamental shift in how marketing gets done.
What really has me pumped today is seeing AI move beyond being just a helpful assistant to becoming truly autonomous. We're talking about AI that can execute entire marketing workflows while you sleep. This isn't future talk - it's happening right now.
In today's newsletter, you'll discover:
📍 Quick Preview:
Why 87% of creators say AI has transformed their content quality (and what this means for your strategy)
How Google's Gemini 3 is forcing a complete rethink of SEO (hint: it's now Answer Engine Optimization)
8 brand new AI marketing tools launched in the last 24 hours
Why TikTok's new AI content filter changes everything for authentic marketing
📈 Today's Top AI Marketing Story
Later's Game-Changing Study: AI Has Officially Won Over Creators and Brands
Here's what has me buzzing today: Later just released groundbreaking research that puts hard numbers to what many of us have been feeling - AI isn't just helping with marketing anymore, it's transforming it entirely.
The headline stat? 87% of creators report AI has improved their content quality. But here's what really caught my eye: 77% of brands are seeing better campaign results with AI assistance, and over half of creators have cut their editing time in half. That's not incremental improvement - that's a complete workflow revolution.
What makes this particularly interesting is the timing. We're seeing 90% of brands express optimism about AI's long-term impact, with nearly 87% of creators expecting AI to become indispensable within two years. The skepticism phase is officially over.
⚡ Quick Action Tip: If you're still treating AI as an optional tool rather than core infrastructure, you're already behind. Start by identifying your most time-consuming content tasks and find an AI tool to tackle just one of them this week.
🚀 AI Marketing Quick Hits
Google's Gemini 3: The SEO Apocalypse Is Here
Google shipped Gemini 3 directly into Search on day one - a first for any new model. This isn't an update; it's a revolution. Search results now use "generative layouts" that organize by intent rather than traditional rankings. Why This Matters: Your content strategy needs to shift from keyword optimization to becoming the trusted source AI references. Action Item: Audit your content for authority signals and comprehensive coverage of topics.
AppsFlyer Launches 8 New AI Products in One Day
Their new Modern Marketing Cloud includes autonomous AI agents, incrementality measurement, and natural-language dashboards. The standout? Their Agentic AI Suite with Model Context Protocol support for Claude, ChatGPT, and VS Code. Why This Matters: Marketing automation is evolving from rule-based to truly autonomous. Action Item: Start documenting your repetitive workflows - these will be the first to be automated.
TikTok's AI Content Filter: Users Now Control Their AI Exposure
TikTok rolled out a five-step slider letting users control how much AI-generated content appears in their feed, plus invisible watermarking for synthetic media. Why This Matters: Consumer demand for transparency around AI content is real and growing. Action Item: Add clear AI disclosure to any synthetic content you create.
$32.55 Billion: Global Influencer Marketing Spend in 2025
Later's research shows this massive market is being supercharged by AI, with 66.4% of marketers using AI for influencer identification reporting improved outcomes. Why This Matters: The influencer marketing + AI combination is proving to be a performance multiplier. Action Item: If you're not using AI for influencer discovery, you're missing easy wins.
🔍 Featured AI Tool Spotlight
AppsFlyer's Agentic AI Suite: The Future of Autonomous Marketing
I've been following the evolution from AI assistants to autonomous agents, and AppsFlyer's new suite represents a massive leap forward. This isn't about better dashboards or smarter recommendations - it's about AI that can execute complete marketing workflows independently.
What You Can Do With It:
Build custom autonomous workflows that run without your intervention
Connect AI agents to your existing tools via Model Context Protocol
Set up incrementality measurement across your entire conversion funnel
Query your data using natural language (no more SQL needed)
Detect and prevent click fraud in real-time
What makes this particularly noteworthy is the 70% adoption rate among existing AppsFlyer customers - when that many marketers jump on a new feature immediately, you know it's solving real problems.
Potential Use Cases:
Automated campaign optimization based on incrementality data
Real-time fraud detection and budget reallocation
Natural language reporting for non-technical stakeholders
Cross-network performance analysis without manual exports
Pricing details haven't been announced yet, but existing AppsFlyer customers can access features through their current plans.
The AI Ad Audience Builder KeywordSearch.com
Supercharge Your Google & YouTube Ad Campaigns with AI-Powered Audience Targeting
If you've been following the latest in digital marketing, you know that precise audience targeting is the difference between wasted ad spend and explosive ROI. And you know we're obsessed with using AI to make the impossible, possible!
Now imagine having AI that analyzes millions of data points to build your perfect ad audiences in just 60 seconds – transforming your campaigns from guesswork to guaranteed performance.
Introducing KeywordSearch - AI-Powered Audience Building for Google & YouTube Ads
Key Features of KeywordSearch
Built by marketers who've managed millions in ad spend, KeywordSearch.com delivers the tools that actually move the needle:
1. One-Click AI Audience Builder
Simply describe your business or campaign goal, and watch as AI creates laser-targeted audiences based on proven data patterns.
2. Instant Google Ads Sync
No more manual audience setup. Sync your AI-generated audiences to Google & YouTube Ads with literally one click.
3. YouTube Ad Spy Database
Access 100,000+ competitor YouTube ads with full targeting insights – see exactly what's working in your industry.
4. Keyword Topic Auto-Expansion
Turn a single keyword into hundreds of related, high-performing variations using our AI expansion engine.
5. From Concept to Campaign in 2.6 Minutes
Our users average just 2.6 minutes from initial idea to fully synced ad audience. That's hours saved on every campaign.
6. Proven Results at Scale
Join 15,000+ marketers who've discovered 3.9 million keywords and transformed their ad performance.
🛠️ More AI Tools Worth Exploring
Hedy 2.11.4 - AI Meeting Coach Update
Just updated with AI-generated prep notes based on all previous conversations with each participant. Pro users now get 60 minutes of real-time AI coaching instead of 30.
Key Feature: Topic prep notes before meetings
Notable Capability: GDPR-compliant Trust Center
Potential Use Case: Never walk into a client meeting unprepared again
Pricing: Free with Pro at $9.99/month
Chaindesk - AI Customer Support Automation
Build custom AI chatbots trained on your specific data to handle customer support, lead generation, and user onboarding without coding.
Key Feature: No-code AI chatbot builder with custom training
Notable Capability: Integrates with Slack, WhatsApp, and websites
Potential Use Case: Automate 80% of customer inquiries while maintaining brand voice
Pricing: Free tier available, paid plans from $99/month
Iconik AI - Professional AI Headshots & Avatars
Transform selfies into professional headshots and create consistent brand avatars across your marketing materials in minutes.
Key Feature: 100+ style options for professional photos
Notable Capability: Batch processing for team headshots
Potential Use Case: Maintain visual brand consistency across all team profiles
Pricing: From $17/month for unlimited generations
Fill3d - AI-Powered 3D Model Generation
Create professional 3D models and product visualizations from text descriptions or 2D images for marketing materials and presentations.
Key Feature: Text-to-3D model generation
Notable Capability: Export to multiple formats for various platforms
Potential Use Case: Create product demos and AR experiences without 3D expertise
Pricing: Free tier with paid plans from $29/month
Jason AI - B2B Sales Outreach Assistant
Automate personalized B2B outreach sequences with an AI that writes emails, handles responses, and books meetings autonomously.
Key Feature: Full conversation automation from outreach to booking
Notable Capability: Learns from your best-performing emails
Potential Use Case: Scale personalized outreach without expanding your sales team
Pricing: From $49/month per user
Hypertxt - Conversion-Focused AI Content
Just overhauled to focus specifically on content that drives conversions. It scans your website and generates buyer-focused positioning automatically.
Key Feature: High-intent keyword identification
Notable Capability: Customizable conversion-focused templates
Potential Use Case: Create content that actually drives sales
Pricing: Free + from $39/month; BYOK option available
$6B Team Just Unleashed Cinderella on a $2T Market
Cinderella isn’t looking for her glass slipper— she’s busy smashing the $2T media market to pieces.
Elf Labs spent a decade at the US Patent & Trademark office in a historic effort to lock up 100+ historic trademarks to icons like Cinderella, Snow White, Rapunzel and more — characters that have generated billions for giant studios. Now they’re fusing their IP with patented AI/AR to build a new entertainment category the big players can’t copy.
And the numbers prove it’s working.
In just 12 months they raised $8M, closed a nationwide T-Mobile–supported telecom deal, launched patented interactive content, and landed a 200M-TV distribution partnership.
This isn’t a startup. It’s a takeover. And investors are sprinting to get in.
Lock in your ownership now
This is a paid advertisement for Elf Lab’s Regulation CF offering. Please read the offering circular at https://www.elflabs.com/
💡 Pro Tip of the Day
Mastering Answer Engine Optimization (AEO) in the Gemini 3 Era
With Google's Gemini 3 now powering search results, here's how to ensure your content becomes the trusted source AI references:
Step 1: Audit for Comprehensive Coverage Don't just answer the main question - anticipate and answer related questions within the same piece of content.
Step 2: Build Topic Authority Clusters Create interconnected content that demonstrates deep expertise across related topics, not just individual keywords.
Step 3: Implement Structured Data Markup Help AI understand your content's context and relationships using schema.org markup.
Step 4: Focus on E-E-A-T Signals Experience, Expertise, Authoritativeness, and Trustworthiness are now make-or-break factors.
Success Metric: Track not just rankings but "AI citations" - how often your content appears as a source in AI-generated responses.
⚡ KeywordSearch.com Feature Spotlight
From AI Insights to Action: Automated Audience Targeting
Here's something that connects directly to today's themes of autonomous AI and time-saving automation: while everyone's talking about AI content creation, the real bottleneck for most marketers is still audience targeting.
You know that feeling when you've created amazing content but it's not reaching the right people? Or when you spend hours researching audiences only to see mediocre ad performance?
KeywordSearch.com's AI Audience Builder solves this exact problem. What I particularly love is how it takes the guesswork out of targeting by:
🎯 AI-Powered Audience Creation: Generate hyper-targeted audience lists in seconds based on your product, service, or competitor URLs ⚡ One-Click Platform Sync: Push your audiences directly to Google Ads and YouTube Ads without any manual CSV exports 📊 Built-in Intelligence: Access insights from analyzing over 100k+ YouTube ads to see what's actually working
The best part? You can test it risk-free with a 5-day unlimited trial. No credit card required upfront.
A Final Thought
Today's developments - from Later's research to Google's Gemini 3 to TikTok's transparency features - all point to one clear direction: AI is no longer optional in marketing. It's the foundation everything else is being built on.
The question isn't whether to adopt AI anymore. It's how quickly you can integrate it into your workflows before your competitors do.
What excites me most is that we're still in the early innings. The tools and capabilities available today would have seemed like science fiction just two years ago. Imagine what's coming next.
Until tomorrow,
Aleric & Greg
KeywordSearch.com
P.S. Ready for better ad targeting results? Put our AI to work with an unlimited 5-day free trial of KeywordSearch and see the difference yourself.
This AI Marketing Newsletter is Also Sponsored by:
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