In partnership with

We're not talking about incremental updates anymore – we're witnessing a fundamental shift in how AI tools are transforming from assistants into actual team members who can execute complex marketing strategies autonomously.

What really caught my attention today? HubSpot just made a power move that could change how every business appears in AI search results. Plus, Google's sneaky launch of an AI tool specifically for small businesses (that most people missed), and a wave of AI agents that are actually delivering on the promise of autonomous marketing.

📍 Quick Preview:

• HubSpot's strategic acquisition that impacts how your brand appears in ChatGPT

• Google's Pomelli: The AI marketing tool built specifically for SMBs

• Why "AI Agents" are the hottest trend (and which ones actually work)

• The $100M investment that signals where enterprise AI is heading

Let's dive in!

📈 Today's Top AI Marketing Story

HubSpot Makes Strategic Move into Answer Engine Optimization

HubSpot has agreed to acquire XFunnel, a platform that helps businesses monitor, experiment with, and strengthen their presence across LLMs through Answer Engine Optimization. This isn't just another acquisition – it's a glimpse into marketing's AI-driven future.

Here's why this matters: XFunnel helps marketing teams see how their business appears in AI-generated answers and understand the actions needed to connect with the right audiences. Think about it – when someone asks ChatGPT, Claude, or Perplexity for product recommendations, you want YOUR brand in that answer.

Quick Action Tip: Start auditing how your brand appears in AI responses today. Ask major AI tools about your product category and see if you're mentioned. If not, it's time to optimize your digital presence for AI discovery.

🚀 AI Marketing Quick Hits

Google Labs Drops Pomelli for Small Businesses

Google introduces Pomelli, a new AI experiment from Google Labs that helps small-to-medium-sized businesses easily generate scalable, on-brand social media campaigns. This free tool from Google is flying under the radar but could be a game-changer for resource-strapped marketing teams.

Why This Matters: Google is clearly betting on empowering SMBs with enterprise-level AI capabilities. Early users report it's surprisingly intuitive.

$100M Funding Signals Enterprise AI Boom

MoEngage secured $100 million from Goldman Sachs Alternatives and A91 Partners to expand its AI-driven customer engagement platform. The investment will enhance their Merlin AI suite, which includes sophisticated Offer and Campaign Decisioning Agents designed to help B2C marketing teams launch campaigns faster and improve conversion rates.

Action Item: If you're in B2C, keep an eye on MoEngage's upcoming features – they're positioning to compete directly with Salesforce and Adobe.

Live Shopping Gets AI Boost

Whatnot, a live shopping platform and marketplace, has closed a $225 million Series F round to accelerate AI-powered live commerce features.

Why This Matters: Live shopping + AI personalization = the future of e-commerce. Expect to see more brands experimenting with AI-driven live selling in Q1 2025.

AI Ad Creation Goes Mainstream

Cuttable, an AI-powered platform that automates ad creation for ecommerce, has launched in the U.S. The platform connects to a Shopify or ecommerce store, analyzes the brand's products and visual identity, and then generates ready-to-run image and video ads optimized for Meta Ads Manager.

Action Item: If you're spending hours creating ad variations, tools like Cuttable could cut your creative production time by 80%.

🔍 Featured AI Tool Spotlight

Hedy 2.11.1: The AI Meeting Coach That Transforms Your Marketing Conversations

Just released 16 hours ago, Hedy's latest update introduces a game-changing Topic Insights feature that's catching fire among marketing teams. This isn't just another meeting recorder – it's an intelligent conversation analyst that actually understands context.

What makes this release special? Hedy now analyzes recurring meeting themes across all your sessions, identifying patterns, action items, and strategic insights that would take hours to compile manually.

What You Can Do With It:

• Track which marketing campaigns get discussed most in meetings

• Identify recurring client concerns before they become issues

• Automatically surface action items and who owns them

• Generate strategic insights from weeks of meeting data

The real magic happens when Hedy connects the dots between conversations. Imagine knowing that three different clients mentioned the same competitor in the past week, or that your team keeps circling back to the same bottleneck without realizing it.

Pricing: Free trial available, Pro plans from $49/month Official Website: hedy.ai

Get 5 Days of Unlimited AI YouTube Scripts

Our Gift: 5-Day Unlimited Access to VideoIdeas.ai's Full Creator Suite

VideoIdeas.ai is Your Complete AI YouTube Content Factory (Trusted by Channels with 600k+ Subscribers!)

If you've been grinding on YouTube, you know that consistent, quality content is the only path to growth. And you know that writer's block and endless planning sessions are killing your upload schedule!

Now imagine having AI that can generate complete video scripts in minutes, analyze your channel for fresh ideas, and even clone the style of top creators – turning you into an unstoppable content machine.

By Popular Demand, you can now get…

FREE 5-Day Unlimited Access to VideoIdeas.ai - Create Unlimited Scripts & Ideas!

What You'll Unlock During Your 5-Day Trial:

✅ Unlimited Full Video Scripts - Generate complete, ready-to-film scripts on any topic
✅ AI Channel Analysis - Get personalized video ideas based on YOUR content
✅ Viral Shorts Generator - Create engaging short-form scripts that explode
✅ Style Cloning Technology - Replicate the tone of any successful creator
✅ Video Ad Script Builder - Turn viewers into customers with compelling ads
✅ Zero Restrictions - Full platform access, create as much as you want!

🛠️ More AI Tools Worth Exploring

Remio 2.0 - Your Personal Marketing Brain

Personal ChatGPT with personalized insights from unified knowledge hub; unlimited recording transcription; 100% privacy with local-first design

• Combines all your notes, files, and conversations

• Auto-generates AI summaries from meetings

• 100% private with local storage

• Official Website: remio.com

RUMORA AI - YouTube Comment Marketing on Autopilot

YouTube comment marketing automation via AI agents; viral video discovery with AI prediction; natural AI commenting; auto-boost upvoting system

• Finds trending videos in your niche automatically

• Generates authentic, relevant comments

• Tracks engagement and reach analytics

• Official Website: rumora.ai

Duet AI - Your Gmail Chief of Staff

Recently launched full-context AI assistant for Gmail and Calendar integration. Unlike traditional email AI tools limited to single-message analysis, Duet accesses entire Gmail and Calendar context

• Answers "What's urgent today?" instantly

• Drafts contextually perfect responses

• Manages your entire email workflow

• Official Website: Integrated with Gmail (Google Workspace)

Jason AI (SDR 3.0) - The Sales Development Rep That Never Sleeps

Updated personalization engine for outbound marketing now includes Research Agents that gather prospect-specific insights in seconds

• Customizable research depth levels

• Eliminates generic personalization

• Integrates with major CRMs

• Official Website: jasonsdr.com

Manzoni AI - Privacy-First Content Creation

Privacy-first AI writing assistant for macOS; runs entirely on-device with no data leaving your device; supports 35+ prompt templates for marketing content

• Complete offline functionality

• Zero data collection

• Perfect for sensitive content

• Official Website: manzoni.app

The AI Marketing Newsletter is Sponsored by:

Fandom’s Winning Formula: Safer Content, 50% Savings, More Ad Revenue

The secret’s out.

Fandom—the world’s largest fan platform with 350M monthly visitors—faced a massive challenge: ensuring safety, quality, and monetization across 250,000 wikis.

Their solution? AI-powered transformation with Coactive.

Join our exclusive webinar on November 18 (9:15 am PT / 12:15 pm ET) to see how Fandom revolutionized content moderation and ad monetization.

Discover the results:
• 74% fewer manual moderation hours, boosting team morale
• 50% cost savings by automating image reviews
• Higher ad revenue from brand-safe, quality content

Learn how to turn your content into a monetizable growth engine that delights users and cuts costs.

Register today to join live or watch on demand.

Register for the webinar

💡 Pro Tip of the Day

Master the Art of AI Agent Delegation

The biggest shift happening right now? AI agents are the center of your department's activities. Unlike chatbots and automation tools, these sophisticated systems are revolutionizing how we approach marketing operations.

Here's how to start implementing AI agents effectively:

1. Start Small: Pick one repetitive task (like social media scheduling)

2. Choose Your Agent: Tools like HubSpot's Content Assistant or Gumloop

3. Set Clear Parameters: Define exact outcomes and quality standards

4. Monitor & Iterate: Review outputs daily for the first week

5. Scale Gradually: Add new tasks only after mastering the first

Success Metric: Aim to delegate 20% of repetitive tasks to AI agents within 30 days. Track time saved and reinvest it in strategic work.

⚡ KeywordSearch.com Feature Spotlight

Turn AI Insights into Targeted Audiences in 2.6 Minutes

While everyone's talking about AI content creation, here's what's actually moving the needle: AI-powered audience targeting that gets your content in front of the right people.

KeywordSearch.com's AI Audience Builder transforms how you approach ad targeting:

🎯 The Challenge: You've got amazing AI-generated content, but it's not reaching the right audience ✨ The Solution: Our AI analyzes millions of data points to build laser-focused audiences 🚀 The Result: One-click sync to Google & YouTube Ads for instant deployment

Real Success Story: "We cut our audience research time by 83%" - Sarah Chen, Digital Marketing Manager

Special Offer: Start your unlimited 5-day free trial and see why 15,000+ marketers trust KeywordSearch for smarter targeting.

Start Your Free Trial →

That's all for today's AI marketing insights!

The pace of AI innovation is staggering, but remember – tools are only as powerful as the strategy behind them. Focus on solving real problems, not just adopting the latest tech.

What AI tool has transformed your marketing recently? Hit reply and let me know – I love hearing about your wins!

Stay sharp,

Aleric & Greg
KeywordSearch.com 

P.S. Ready for better ad targeting results? Put our AI to work with an unlimited 5-day free trial of KeywordSearch and see the difference yourself.

This AI Marketing Newsletter is Also Sponsored by:

AI-native CRM

“When I first opened Attio, I instantly got the feeling this was the next generation of CRM.”
— Margaret Shen, Head of GTM at Modal

Attio is the AI-native CRM for modern teams. With automatic enrichment, call intelligence, AI agents, flexible workflows and more, Attio works for any business and only takes minutes to set up.

Join industry leaders like Granola, Taskrabbit, Flatfile and more.

👉Start for free today