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How LLMs Perceive Your Brand Now Matters
Jellyfish's breakthrough platform reveals how ChatGPT, Gemini, and Claude really see your brand — and how to optimize for AI-driven discovery.
Aleric Heck
December 05, 2025
In partnership with
The way consumers discover brands is fundamentally changing — and it's happening faster than most marketers realize. This week, we're diving into a development that could reshape how you think about your entire marketing strategy: the emergence of "Share of Model" as a critical metric.
Here's the thing — more than a billion people now engage with Google's AI Overviews every month, and two-thirds of Gen Z are actively asking AI models for brand recommendations. That means ChatGPT, Gemini, and Claude aren't just tools anymore. They're becoming an audience you need to market to.
📍 Quick Preview:
Why "Share of Model" might become as important as share of voice
The agentic AI revolution transforming marketing workflows
Digibate: An AI tool putting small business marketing on autopilot
How autonomous AI agents are reshaping the customer journey
📈 Today's Top AI Marketing Story
This is genuinely exciting news for anyone thinking strategically about the future of brand discovery. Jellyfish (part of The Brandtech Group) has unveiled the Share of Model™ Platform, a pioneering solution that lets brands analyze how large language models like ChatGPT, Gemini, Claude, and Llama perceive their products and services.
Here's why this matters: The platform sends daily queries to these LLMs asking questions like "What brand of X would you recommend?" and "What do you think about Brand Y?" — then aggregates the responses for pattern analysis based on sentiment, recommendations, and how often your brand gets mentioned.
What's particularly fascinating: The platform goes beyond just tracking — it identifies gaps between how AI models perceive your brand and your actual brand messaging. In beta trials, brands used these insights to expand keyword strategies and adjust website content to appeal more effectively to each AI model.
The data backing this up is compelling: According to a YouGov study, 66% of Gen Z (ages 18-24) report asking AI models for brand, product, and service recommendations. Even among 25-34 year-olds, 51% are turning to LLMs for recommendations. Half of Gen Z now expects AI tools to guide them to the best brands for their needs.
🚀 AI Marketing Quick Hits
Agentic AI Becomes Gartner's #1 Strategic Technology Trend
The autonomous AI agent market is projected to explode from $7.5 billion in 2025 to nearly $200 billion by 2034, growing at a staggering 44% CAGR. Gartner has named agentic AI the top strategic technology trend for 2025, and for good reason — these aren't just chatbots that respond to prompts.
Why This Matters: Unlike traditional AI that waits for instructions, agentic AI systems can plan, reason, and execute multi-step tasks autonomously. For marketers, this means AI that can design campaigns, launch them, and optimize performance without constant human intervention. According to one industry report, 25% of enterprises using generative AI will launch agentic AI pilots in 2025, with adoption doubling to 50% by 2027.
✅ Action Item: Start thinking about which marketing tasks could be handed off to autonomous agents — campaign optimization, lead scoring, content distribution, and real-time personalization are prime candidates.
65% of Senior Executives Bet on AI for Growth in 2025
Adobe's 2025 AI and Digital Trends Report reveals that nearly two-thirds of senior executives identify AI and predictive analytics as primary contributors to growth this year. The investment is paying off — 53% of executives using generative AI report significant improvements in team efficiency, while 50% point to faster ideation and content production.
Why This Matters: This isn't aspirational anymore — 62% of senior executives are prioritizing AI and machine learning investments specifically for workflows, decision-making, and hyper-personalization over the next 12-24 months. Marketing budgets are rising to match, with 30% of senior executives expecting increases of more than 10%.
✅ Action Item: If you haven't already, audit your current AI tool usage and identify gaps where automation could boost efficiency — particularly in personalization and predictive analytics.
ChatGPT Hits 800 Million Weekly Users
OpenAI's ChatGPT now reaches more than 800 million weekly active users, while Google's AI Overviews powered by Gemini reach over 1.5 billion users monthly. This rapid adoption means commerce and brand discovery will increasingly flow through AI channels.
Why This Matters: As one McKinsey analysis notes, "In an agentic world, your customer may no longer be a human with a browser—it is just as likely to be an autonomous agent, acting on that customer's behalf." The widespread adoption of AI conversational interfaces is fundamentally changing how consumers research, discover, and purchase.
✅ Action Item: Ensure your website, content, and product information are structured in ways that AI models can easily parse and understand — think clear descriptions, FAQ formats, and structured data.
🔍 Featured AI Tool Spotlight
Digibate — Your AI Marketing Assistant on Autopilot
If you're a small business owner or solopreneur who struggles to maintain a consistent marketing presence, Digibate deserves your attention. This AI-powered marketing automation platform is designed specifically for businesses that don't have the resources for a full marketing team.
What You Can Do With It:
Autopilot Content Creation: Simply paste your website URL, and Digibate's AI analyzes your brand identity, tone of voice, and industry focus to automatically generate tailored content
AI Product Photoshoots: Create professional product images without expensive photo shoots
Multi-Platform Publishing: Generate, schedule, and publish content across social media, blogs, and newsletters from one dashboard
Brainstorming Lab: Overcome creative blocks with AI-generated content ideas tailored to your brand
What Makes It Noteworthy:
The platform's smart setup process stands out — instead of requiring you to fill out lengthy brand questionnaires, it analyzes your website and auto-populates your profile with relevant brand information. Users report reclaiming 10+ hours per week on content creation and marketing tasks.
User Feedback: On Trustpilot, Digibate has earned a 4.8/5 rating from 68 reviews, with users praising its clean interface and time-saving automation capabilities. One reviewer noted: "Being able to schedule content ahead takes the stress out of last minute posting."
Pricing: Free trial available; subscription plans for ongoing access
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🛠️ More AI Tools Worth Exploring
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💡 Pro Tip of the Day
Optimize Your Brand for AI Discovery (Before Your Competitors Do)
With billions of people now using AI for brand and product recommendations, here's a strategic approach to ensure your brand shows up favorably:
Step 1: Audit Your AI Presence Query ChatGPT, Claude, and Gemini with questions your customers might ask: "What's the best [your category] for [use case]?" and "What do you know about [your brand]?"
Step 2: Document the Gaps Compare AI responses to your intended brand positioning. Note where AI models are missing key differentiators, mischaracterizing your offerings, or not mentioning you at all.
Step 3: Optimize Your Digital Footprint LLMs learn from publicly available content. Update your website, blog, and PR materials with clear, structured information about your brand's unique value propositions, use cases, and differentiators.
Step 4: Create AI-Friendly Content Formats Use FAQ sections, comparison pages, and clearly structured product information that AI models can easily parse and reference.
🎯 Success Metric: Track changes in AI-generated responses about your brand over 30, 60, and 90 days. Document improvements in accuracy, sentiment, and recommendation frequency.
⚡ KeywordSearch.com Feature Spotlight
Speaking of AI-powered audience discovery — if you're running Google or YouTube Ads and want to leverage AI for smarter targeting, this is something you'll want to explore.
KeywordSearch.com's AI Audience Builder takes the guesswork out of ad targeting. Instead of spending hours on manual audience research, the platform uses AI to generate laser-focused audience lists that sync directly to your ad platforms with one click.
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AI-powered audience creation in minutes (average time: 2.6 minutes)
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Access to 100k+ competitor ad examples for inspiration
Pre-built targeting templates for virtually every niche
Whether you're a small business owner managing your own ads or an agency handling multiple client campaigns, AI-powered targeting can dramatically reduce the time you spend on audience research while improving your results.
🔮 Looking Ahead: What This All Means
The convergence of these developments points to a fundamental shift in how marketing operates. Here's what I'm thinking about:
The AI Perception Layer: Your brand now has a digital presence that exists in the "minds" of AI models. How ChatGPT, Gemini, and Claude perceive and describe your brand is becoming as important as traditional search rankings.
Autonomous Marketing Is Coming: The agentic AI trend isn't hype — it's infrastructure. Within the next few years, autonomous AI systems will handle campaign optimization, content distribution, and customer interactions with minimal human oversight.
Data Unification Is Critical: Adobe's report highlights that 76% of practitioners say data fragmentation prevents them from delivering real-time personalization. The organizations winning with AI are the ones who've solved their data integration challenges first.
The marketers who thrive in 2025 and beyond won't just be using AI tools — they'll be thinking strategically about how their brands show up in an increasingly AI-mediated customer journey.
Until next time,
Aleric & Gre KeywordSearch.com
P.S. Want to see how AI can transform your ad targeting? Stop spending hours on audience research. Try KeywordSearch free for 5 days and discover why thousands of marketers trust our AI for faster, smarter ad targeting. Start your free trial →
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