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- Google Makes AI Search Default "Soon"
Google Makes AI Search Default "Soon"
Major platforms mandate AI adoption + 15 new marketing tools launched today
Aleric Heck
September 22, 2025
In partnership with
Welcome to today's AI Marketing Newsletter!
Holy smokes - the AI marketing landscape just hit a major inflection point. I've been covering marketing tech for over a decade, and I've never seen such seismic shifts happen so rapidly. Between Google essentially declaring AI search as the future default and TikTok forcing advertisers to use AI campaign management, we're witnessing the end of "optional" AI adoption.
What really caught my attention? It's not just about tools anymore - it's about entire platforms restructuring how we work. And I'm here to help you navigate these changes before your competition does.
📍 Quick Preview:
Google AI Mode becomes default search experience "soon" - what this means for your SEO
TikTok makes AI campaign management mandatory (yes, you read that right)
Amazon's new AI can literally run parts of your business autonomously
15+ brand new AI marketing tools launched in the last 24 hours
📈 Today's Top AI Marketing Story
Google AI Mode: The Search Revolution Is Here
Google just dropped a bombshell that's going to reshape how we think about search marketing. AI Mode is now live in 180+ countries with support for Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese. But here's the kicker - Logan Kilpatrick from Google's product team confirmed AI Mode will become the "default" search experience "soon."
Let that sink in for a moment. The world's dominant search engine is fundamentally changing how billions of people find information. This isn't a test anymore - it's the future arriving at breakneck speed.
Why This Matters: Traditional SEO as we know it is evolving. AI Mode doesn't just show links - it synthesizes information, provides direct answers, and creates custom responses. Your content strategy needs to adapt NOW.
⚡ Quick Action Tip: Start optimizing for AI discovery by focusing on authoritative, comprehensive content that directly answers user questions. Think less about keyword density and more about topical authority and trusted citations.
🚀 AI Marketing Quick Hits
TikTok Shop Goes Full AI (No Choice Given)
Starting September 1, 2025, TikTok Shop made GMV Max mandatory for ALL advertisers. This AI tool now controls your campaign targeting, creative optimization, and budget allocation automatically. No opt-out. No manual override.
Why This Matters: This is the first major ad platform to make AI management compulsory. Love it or hate it, this is likely the beginning of a trend.
Action Item: If you're advertising on TikTok Shop, focus on feeding the AI high-quality creative assets and clear business objectives rather than trying to micromanage campaigns.
Amazon's AI Now Runs Your Business (With Permission)
Amazon's Seller Assistant just got a massive upgrade with "agentic AI" - meaning it can actually take actions on your behalf, not just make suggestions. We're talking inventory management, pricing decisions, and even strategic planning.
Why This Matters: This shifts AI from assistant to business partner. Early adopters could see significant competitive advantages.
Action Item: If you're an Amazon seller, start experimenting with delegating routine tasks to the AI while you focus on strategy and growth.
51% of Marketers Planning Agentic AI Investment
New SAS research shows over half of marketing decision-makers plan to invest in agentic AI within 12 months, though only 21% are currently testing it live. The gap between intention and action is massive.
Why This Matters: Those 21% testing now will have a huge head start when everyone else jumps in.
Action Item: Start small - identify one repetitive marketing task that could benefit from automation and run a pilot program.
🔍 Featured AI Tool Spotlight
ViGi - Turn Any Website Into AI Videos Instantly
I'm particularly intrigued by ViGi's approach to video creation. Simply input any website URL, and their AI analyzes the content to generate professional videos complete with narration, relevant visuals, and smooth transitions.
What You Can Do With It:
Transform blog posts into engaging video content
Create product demos from landing pages
Generate social media videos from news articles
Build video ads from product pages
Notable Capabilities:
Automatic script generation from web content
AI voice narration in multiple languages
Intelligent visual selection and timing
API integration for bulk video creation
What makes ViGi stand out is the new API integration launched just hours ago, allowing you to automate video creation at scale. Imagine automatically turning every blog post into a video without lifting a finger.
Pricing: Information pending from official sources Official Website: ViGi
The AI YouTube ThumbnailCreator.com
A Full AI YouTube Thumbnail Creation Studio (Trained on 3 Million Thumbnails!)
If you've been following the AI Marketing Newsletter, you know how powerful the right strategies can be. And you know we love leveraging the power of AI to amplify them!
Now imagine having AI that's been trained on 3 MILLION+ viral thumbnails creating your designs – guaranteeing thumbnails that stop the scroll and demand clicks.
Key Features of ThumbnailCreator.com
As you'd expect from someone who's generated 150M+ YouTube views, we've built ThumbnailCreator.com with practical, results-oriented features:
1. AI-Powered Design Generation Input your video topic, and get professional thumbnails based on proven viral formulas.
2. Trained on 3M+ Viral Thumbnails Our AI knows exactly what makes people click because it's studied millions of successful examples.
3. Zero Design Skills Required If you can type a description, you can create pro-level thumbnails in 60 seconds.
4. Style Matching Upload examples of thumbnails you like, and the AI will match that style for consistency.
5. A/B Testing Templates Generate multiple versions instantly to test what resonates with your audience.
6. Time-Saving Workflow Cut thumbnail creation from hours to minutes so you can focus on content creation.
🛠️ More AI Tools Worth Exploring
Postiz - Enhanced Social Media Automation
New Public API and n8n nodes for workflow automation
AI-powered content scheduling and optimization
Multi-platform management from one dashboard
Whimsey - AI Research Co-Pilot
Conducts voice interviews with your users
Analyzes feedback and delivers insights to Slack
Automates user research at scale
MyClever AI Website Builder - Instant Web Design
Generate complete websites from text prompts
AI-powered design suggestions
Mobile-responsive templates
Lucy Edit AI - Video Transformation Tool
Edit videos using simple text commands
AI-powered scene detection and editing
Automated color grading and effects
Mailteorite - Complete AI Email Marketing
Brand template generation from your website
AI copywriting for campaigns
Automated A/B testing and optimization
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💡 Pro Tip of the Day
Master the Art of AI Prompt Engineering for Ad Copy
Here's something I've been testing extensively - using AI for ad copy isn't just about asking for "Facebook ad text." The magic happens when you layer your prompts strategically.
Step-by-Step Implementation:
Start with context: Feed your AI tool comprehensive background about your product, target audience, and brand voice
Use the AIDA framework in your prompt:
"Create ad copy that grabs Attention with [specific hook]"
"Build Interest by highlighting [key benefit]"
"Create Desire through [emotional trigger]"
"Drive Action with [specific CTA]"
Request variations: Always ask for 5-10 versions focusing on different angles
Iterate with specifics: "Make version 3 more urgent" or "Add social proof to version 7"
Success Metric: Track CTR improvements - properly prompted AI copy typically sees 15-30% better performance than generic attempts.
💡 PRO INSIGHT
With platforms like TikTok mandating AI usage, the question isn't whether to adopt AI marketing tools - it's how quickly you can integrate them effectively. Start with audience targeting and campaign optimization, then expand to content creation and analytics.
📋 IMPLEMENTATION GUIDE
Preparing for Google's AI-First Search:
Step 1: Audit your content for comprehensive topic coverage Step 2: Ensure all claims are backed by credible sources Step 3: Structure content with clear headers and direct answers Step 4: Build topical authority through content clusters
Pro Tip: AI search favors expertise - become THE resource in your niche
🔮 FUTURE IMPLICATIONS
Short-term: Expect more platforms to follow TikTok's mandatory AI adoption Mid-term: Human marketers will shift from executors to strategists Long-term: AI-human collaboration becomes the only competitive approach What to Watch: Platform announcements about AI requirements
🎯 KEY TAKEAWAY
AI adoption is no longer optional - it's becoming mandatory
Focus on feeding AI systems quality inputs rather than fighting for control
Early adopters of agentic AI will have significant advantages by 2026
That's all for today's AI marketing updates! The pace of change is absolutely wild right now, and I'm committed to keeping you ahead of the curve. Remember - while these tools are powerful, your strategic thinking and creativity are what will set you apart.
Keep experimenting, keep learning, and most importantly, keep implementing. The marketers who thrive in this new landscape will be those who embrace AI as a partner, not a threat.
Until next time, keep pushing the boundaries of what's possible!
Aleric & Greg
KeywordSearch.com Co-Founders & AI Marketing Enthusiasts
P.S. Ready for better ad targeting results? Put our AI to work with an unlimited 5-day free trial of KeywordSearch and see the difference yourself.
This AI Marketing Newsletter is Also Sponsored by:
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