In partnership with

I've been tracking some fascinating developments in the AI marketing space over the past 24 hours, and there's one breakthrough that's got me particularly excited - TV advertising is finally becoming accessible to small businesses thanks to AI. But that's just the tip of the iceberg...

The pace of innovation right now is absolutely incredible. From AI agents that can autonomously manage your entire ad campaigns to new video generation tools that are slashing production costs by 50%, we're witnessing a complete transformation of how marketing gets done. And here's what I love most: these aren't just flashy tech demos anymore - they're practical tools you can start using today.

📍 Quick Preview:

• TV advertising goes AI: How small businesses can now access premium ad placements

• Sora 2 vs Veo 3: Which AI video tool saves you more money (spoiler: it's significant)

• Answer Engine Optimization: The new SEO you need to know about

• 5 brand-new AI tools launched in the last 48 hours

📈 Today's Top AI Marketing Story

AI Makes TV Advertising Accessible to Every Business

This is huge, folks. Trusted TV just launched an AI-powered service that completely transforms Amazon Sponsored TV advertising, and I'm convinced this is going to shake up the entire advertising industry.

Here's what caught my attention: They're using specialized AI models, including Perplexity's Sonar Pro, to automate media-buying decisions that traditionally required expensive agencies or in-house experts. The platform handles everything - from drafting scripts to generating voiceovers and B-roll footage. Yes, there's still human oversight for final assembly, but the heavy lifting is all AI.

What excites me most is what this means for small businesses. TV advertising has always been the domain of big brands with deep pockets. Now? A local bakery can run TV ads alongside Fortune 500 companies. The democratization of advertising channels continues!

⚡ Quick Action Tip: If you've been curious about TV advertising but thought it was out of reach, now's the time to explore. Start documenting your best-performing digital ad creative - it could be repurposed for TV faster than you think.

🚀 AI Marketing Quick Hits

Enterprise AI Reality Check New research from DXC Technology and Microsoft reveals a massive gap: while 83% of organizations using Zero Trust have reduced security incidents, only 30% are leveraging AI-driven authentication. 🎯 Why This Matters: Marketing tech stacks are increasingly vulnerable. If you're not thinking about AI security for your marketing tools, you're leaving opportunities (and risks) on the table.

AI Investment Bubble Warnings Signal Maturation The Bank of England is flagging concerns about inflated tech stock prices, while EY's survey shows nearly every large company has faced initial losses from AI implementation. 🎯 Why This Matters: We're entering the "trough of disillusionment" - which historically means the best opportunities emerge for those who understand the technology's real value.

Answer Engine Optimization (AEO) Takes Center Stage Search interest for "answer engine optimization" has exploded, with Google's AI Mode now aggregating information across 80% of queries. 🎯 Why This Matters: Traditional SEO isn't dead, but it's evolving rapidly. Start optimizing for AI-driven search results now or risk invisibility.

🔍 Featured AI Tool Spotlight

Sora 2: The Game-Changing Video Generator

I've been diving deep into the new Sora 2 release (launched September 30), and the implications for content creators are massive. Here's what's getting me excited:

What You Can Do With It:

• Generate videos up to 20 seconds long at 1080p with native sound

• Create content 40-50% faster than competitors

• Perfect for TikTok, Instagram Reels, and YouTube Shorts

• Ideal for rapid testing of creative concepts

The Cost Analysis That Blew My Mind: For agencies creating 100 one-minute videos monthly:

• Sora 2: $540/year

• Veo 3: $1,080/year That's a 50% cost saving with Sora 2!

My Take: While Veo 3 offers superior 4K quality for premium brand campaigns, Sora 2 is the clear winner for high-volume social media content. The speed advantage alone makes it worth considering.

Official Website: OpenAI Sora

Here's an email for KeywordSearch.com's 5-day free trial:

Get 5 Days of Unlimited AI Audience Research

KeywordSearch.com is Your Complete AI Marketing Command Center & you can get 5 Days of Unlimited AI Audience Research for Free!

If you've been following the digital marketing landscape, you know that precise audience targeting is the difference between burning ad spend and printing money. And you know we're obsessed with using AI to turn hours of research into seconds of automation!

Now imagine having AI that analyzes millions of data points to build your perfect ad audiences instantly – transforming your Google & YouTube campaigns from expensive experiments to predictable profit machines.

By Popular Demand, you can now get…

FREE 5-Day Unlimited Access to KeywordSearch - Build Unlimited AI Audiences!

What You'll Get During Your 5-Day Trial:

✅ Unlimited AI Audience Creation - Build as many laser-targeted audiences as you need
✅ Full Google Ads Integration - Sync audiences with one click (no limits!)
✅ Complete YouTube Ad Spy Access - Analyze 100,000+ competitor ads and their targeting
✅ Keyword Expansion Tools - Turn single keywords into comprehensive campaigns
✅ Zero Restrictions - Full platform access, no feature limitations

Why This Trial Changes Everything:

In just 5 days, you could:

• Build and test dozens of high-converting audiences

• Spy on your top competitors' entire YouTube ad strategies

• Save weeks of manual research time

• Finally crack the code on profitable ad targeting

Average time from idea to synced audience: Just 2.6 minutes!

🛠️ More AI Tools Worth Exploring

Athena v1.1.7 - Multi-Model Video Creation

• Integrates both Sora 2 and Veo 3 capabilities

• Generates videos up to 12 seconds

• Supports both landscape and portrait formats

• Official Website: Available through TheresAnAIForThat

Answer Engine Optimization Tool - Stay Ahead of AI Search

• Optimizes content for AI-powered search results

• Helps you appear in Google's AI overviews

• Critical for future-proofing your SEO strategy

• Pricing: Free tier available, Pro from $39.90/mo

Cora Intelligence 3.0 - AI-Powered SDR

• Automatically researches and contacts leads 24/7

• Handles calls, emails, and follow-ups autonomously

• Fully personalized outreach at scale

• Starting at $159/mo for unlimited outreach

Alice v4.0 - Desktop AI Assistant

• Complete redesign with all major AI providers integrated

• Global keyboard shortcuts for instant AI access

• Perfect for quick content generation and research

• Free tier available, Pro from $8/mo

Salesforce Agentforce Campaigns - Enterprise Campaign Automation

• Automatically builds end-to-end campaigns

• Generates briefs, audiences, content, and customer journeys

• Available through Marketing Cloud Growth Edition

• Enterprise pricing (contact for quote)

The AI Marketing Newsletter is Sponsored by:

It’s go-time for holiday campaigns

Roku Ads Manager makes it easy to extend your Q4 campaign to performance CTV.

You can:

• Easily launch self-serve CTV ads

• Repurpose your social content for TV

• Drive purchases directly on-screen with shoppable ads

• A/B test to discover your most effective offers

The holidays only come once a year. Get started now with a $500 ad credit when you spend your first $500 today with code: ROKUADS500. Terms apply.

Get started today.

💡 Pro Tip of the Day

Master the Art of AI Video Storyboarding

Here's something I've been experimenting with that's yielding fantastic results: Before jumping into AI video generation, create a detailed storyboard using AI image generators first.

Step-by-Step Process:

1. Write your video script broken into 3-second segments

2. Generate a still image for each segment using Midjourney or DALL-E

3. Test the visual flow with stakeholders using just the stills

4. Only then move to video generation with your approved storyboard

Success Metric: Aim for 80% first-draft approval rate. This approach has cut revision cycles from 4-5 rounds to just 1-2.

The beauty? You're not wasting precious video generation credits on concepts that might get scrapped. Plus, clients can visualize the final product before you've invested heavily in production.

⚡ KeywordSearch.com Feature Spotlight

Speaking of efficiency, here's where AI-powered audience targeting becomes your secret weapon...

While tools like Sora 2 are revolutionizing content creation, the smartest marketers know that even the best creative fails without proper targeting. That's exactly why I'm so bullish on KeywordSearch.com's approach.

KeywordSearch.com | Your AI Audience Targeting Powerhouse

• AI Audience Builder: Creates laser-focused audience segments in seconds

• One-Click Sync: Push audiences directly to Google & YouTube Ads

• Competitor Intelligence: Access 100k+ successful ad examples

• Time Savings: Cut audience research from hours to minutes

What sets it apart? While everyone's focused on AI for creative, KeywordSearch.com solves the targeting challenge that actually determines campaign success. You can have the world's best ad, but if it's shown to the wrong people, it's worthless.

The platform's AI analyzes successful campaigns in your niche and automatically builds audiences that mirror top performers. No more guessing games or manual research that takes forever.

🎯 Quick Win: Start your 5-day unlimited free trial and create your first AI audience in under 3 minutes. Seriously, it's that fast.

Industry Insights You Need to Know

The numbers tell a compelling story about where we're headed:

📊 AI Adoption Has Hit Critical Mass

• 78% of organizations now use AI (up from 55% last year)

• 92% of marketing professionals use AI daily

• 71% of marketers save 2+ hours per campaign with AI

But here's the challenge...

⚠️ The Trust Gap Is Real

• 63% of consumers globally don't trust AI with their data

• In the UK, that number jumps to 76%

• 40% feel brands don't understand them as people

This presents a massive opportunity for marketers who can balance AI efficiency with human authenticity. The winners will be those who use AI to enhance, not replace, genuine human connection.

What's Coming Next

Mark your calendars for these can't-miss events:

MAICON 2025 - October 14-16, Cleveland The premier AI marketing conference with non-technical sessions perfect for practitioners. I'll be watching for the inevitable flood of insights from this one.

Looking Ahead: The multimodal AI market is projected to hit $2.27 billion in 2025. What excites me most? The integration of text, images, audio, and video analysis will give us unprecedented customer insights.

The AI marketing landscape is moving at breakneck speed, and the gap between early adopters and laggards is widening daily. My advice? Pick one new tool or technique from today's newsletter and implement it this week.

Start small, measure results, and scale what works. That's how you turn AI hype into real business results.

Ready to revolutionize your ad targeting with the same AI-first approach? Your competitors are already moving - don't get left behind.

Start Your Free 5-Day Trial of KeywordSearch.com →

Create your first AI-powered audience in minutes and see why 15,000+ marketers trust our platform for smarter, faster targeting.

Keep innovating,

Aleric & Greg
KeywordSearch.com 

P.S. Don't let manual audience research hold you back. Start your unlimited 5-day free trial of KeywordSearch today and join the AI marketing revolution.