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- Adobe's AI Agents Revolutionize Web Personalization
Adobe's AI Agents Revolutionize Web Personalization
Discover how Adobe's new AI agents create dynamic website experiences + essential AI marketing tools for your business
Aleric Heck
March 25, 2025
In partnership with
The global market for AI in social media is projected to grow from $2.9 billion to $8.1 billion by 2030 — and the tools I'm sharing today will help you stay ahead of this massive shift.
📍 Quick Preview:
How Adobe's new AI agents are revolutionizing website personalization
Why Unilever is cutting production costs by 50% with generative AI
The rise of conversational search optimization and what it means for your SEO strategy
A powerful AI tool that's transforming social media management
📈 This Week's Top AI Marketing Story
Adobe Launches AI-Powered "Agents" for Enhanced Online Marketing
Adobe has introduced AI-powered "agents" designed to personalize website experiences based on user behavior. These intelligent tools can now tailor content differently for visitors arriving from TikTok versus those coming from search engines, creating highly customized user journeys without manual intervention.
This development aligns with the growing trend of integrating conversational AI into customer experiences, allowing marketers to deliver more relevant content at scale.
🎯 KEY TAKEAWAY
These AI agents represent a shift from static to dynamic website experiences
Personalization is becoming increasingly sophisticated and behavior-based
Marketers can now create multiple customer journeys with less manual work
✅ QUICK ACTION TIP: Review your website analytics to identify different traffic sources, then consider how content could be tailored for each segment as AI personalization tools become more accessible.
🚀 AI Marketing Quick Hits
The global market for AI in social media is projected to grow from $2.9 billion in 2024 to $8.1 billion by 2030, with an impressive CAGR of 18.5%. AI is transforming platforms through content personalization, improved user engagement, and streamlined operations via chatbots and virtual assistants.
Why This Matters: The substantial growth indicates AI is becoming essential for competitive social media marketing, not just a nice-to-have feature.
Action Item: Evaluate your current social strategy to identify opportunities for AI integration, particularly in content personalization and audience engagement.
Unilever Cuts Production Costs by 50% Using Generative AI
Unilever's Chief Growth and Marketing Officer revealed that AI is reducing their product shoot costs by 50%, leveraging generative AI tools for creating marketing assets such as images and videos.
Why This Matters: This demonstrates how enterprise-level brands are achieving significant ROI from AI investments, setting new industry standards for content production efficiency.
Action Item: Identify visual content creation processes in your marketing workflow that could benefit from generative AI tools to reduce production time and costs.
CoreWeave Appoints First CMO
CoreWeave, a leading AI cloud provider, has appointed Jean English as its first Chief Marketing Officer, signaling the increasing importance of marketing leadership in AI-driven companies.
Why This Matters: This appointment reflects how AI companies are prioritizing marketing expertise to drive growth and adoption of their technologies.
GroupM Integrates DeepSeek Technology
GroupM has adopted DeepSeek technology to simplify media buying in China, demonstrating how AI is being used to optimize global advertising strategies across different markets.
Why This Matters: This integration shows how AI is solving complex challenges in international media buying, potentially creating more efficient advertising ecosystems.
🔍 Featured AI Tool Spotlight: Loomly
Loomly has emerged as a standout tool for marketers looking to streamline their social media management with AI-powered capabilities. This comprehensive content calendar platform helps marketers plan, collaborate on, and publish engaging social media content with remarkable efficiency.
What You Can Do With It:
Create and maintain a centralized content calendar across platforms
Generate post ideas with AI-powered trending topic suggestions
Collaborate seamlessly with team members and clients
Preview posts exactly as they'll appear on each platform
Analyze performance metrics to optimize content strategy
What makes Loomly particularly noteworthy is its ability to provide contextual intelligence for your posts, including trending topics, post ideas, and optimization tips specific to each social network. The platform also offers advanced workflow features that streamline the approval process for teams of any size.
💡 PRO INSIGHT
Loomly's Post Idea feature becomes more valuable when you regularly review and engage with the suggestions. The more you interact with these recommendations, the better the system gets at understanding your brand voice and audience preferences.
Loomly offers several pricing tiers starting at $26/month for smaller teams, with more advanced features available in higher tiers. Its ROI comes from improved content consistency, reduced planning time, and better collaboration—many users report saving 5-10 hours per week on social media management tasks.
Modernize your marketing with AdQuick
AdQuick unlocks the benefits of Out Of Home (OOH) advertising in a way no one else has. Approaching the problem with eyes to performance, created for marketers with the engineering excellence you’ve come to expect for the internet.
Marketers agree OOH is one of the best ways for building brand awareness, reaching new customers, and reinforcing your brand message. It’s just been difficult to scale. But with AdQuick, you can easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.
🛠️ More AI Tools Worth Exploring
Content Creation & Optimization
Clearscope - Content Optimization Platform
AI-driven content briefs with keyword optimization guidance
Competitive content analysis with readability scoring
Real-time content optimization suggestions as you write
Official Website Pricing starts at $170/month with custom enterprise options
Lexica Art - AI Image Generation
Creates custom blog thumbnails and social media visuals
Offers various artistic styles and customization options
Simplifies brand-consistent visual content creation
Official Website Offers both free and premium plans starting at $8/month
Buffer - Social Media Management Platform
AI-powered content scheduling and analytics
Engagement tracking across multiple platforms
Team collaboration with approval workflows
Official Website Plans start at $6/month per channel with a free tier available
SocialPilot - Social Media Management with AI Assistant
Bulk scheduling across multiple platforms
AI assistant for content creation and optimization
Comprehensive analytics and reporting
Official Website Plans start at $25.50/month with a 14-day free trial
Customer Engagement
Tidio - AI Chatbot Platform
Improves conversion rates through intelligent chat interactions
Offers pre-built templates for various business scenarios
Integrates with major e-commerce and CRM platforms
Official Website Free plan available, with premium plans starting at $29/month
💡 Pro Tip of the Week: Optimizing for Conversational Search
With the rise of AI-powered search engines like Google's Search Generative Experience (SGE), it's time to adapt your SEO strategy for conversational queries. Here's how to implement this approach:
Step-by-Step Implementation:
Identify conversational queries - Use tools like AnswerThePublic to find question-based searches related to your industry
Create FAQ-style content - Develop content that directly addresses these questions in natural language
Optimize for featured snippets - Structure your answers with clear headings and concise, valuable information
Implement schema markup - Add FAQ and How-To schema to help search engines understand your content
Test with voice search - Use voice assistants to search for your target queries and see if your content appears
Success Metric: Track your visibility in featured snippets and "People Also Ask" sections, along with organic traffic from long-tail, question-based keywords.
⚡ QUICK TIP
When optimizing for conversational search, focus on solving the searcher's problem completely. The more comprehensive your answer, the more likely it will satisfy both AI and human readers.
⚡ KeywordSearch.com Feature Spotlight
Speaking of targeting the right audience, one challenge many marketers face when implementing these AI strategies is identifying precisely who to target. This is where KeywordSearch.com's AI Audience Builder comes in.
While exploring tools for conversational search optimization, I discovered how KeywordSearch.com can supercharge your ad targeting with AI-powered audience creation. The platform analyzes your niche and instantly generates highly-targeted audience segments based on interests, behaviors, and intent signals.
What's particularly impressive is the one-click Google & YouTube Ads sync feature, which eliminates the tedious process of manually transferring audience data between platforms. This seamless integration could save you hours each week on audience research and setup.
🎯 KEY TAKEAWAY
AI-powered audience creation can dramatically reduce targeting research time
One-click sync eliminates manual data transfer between platforms
More precise targeting typically leads to lower acquisition costs
The 5-day unlimited free trial gives you plenty of time to create and test multiple audience segments across your campaigns.
The AI marketing landscape continues to evolve rapidly, with personalization and efficiency emerging as the key benefits for forward-thinking marketers. As we navigate this changing environment, focus on implementing tools and strategies that create more relevant customer experiences while reducing manual workload.
Next week, I'll be diving deeper into AI-powered analytics tools that help turn data into actionable insights. Until then, experiment with some of these tools and see how they might fit into your marketing stack.
Always exploring the future of marketing,
Aleric & Greg KeywordSearch.com
P.S. Ready for better ad targeting results? Put our AI to work with an unlimited 5-day free trial of KeywordSearch and see the difference yourself
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Social Media Management